Sustainable design solutions are often too focused on literal interpretations of what it means to be green. This restricts their appeal. We need to reinvent this. Sustainability needs to be embedded, natural, and authentic — never a green box to be ticked. Instead, we should eschew stereotypical ‘green’ design and focus on creating solutions that are eminently desirable.
WE MUST remember that responsible long-term design is
about the creation of a new paradigm.
Sustainable design solutions are often too focused on literal interpretations of what it means to be green. This restricts their appeal. We need to reinvent this. Sustainability needs to be embedded, natural, and authentic — never a green box to be ticked. Instead, we should eschew stereotypical ‘green’ design and focus on creating solutions that are eminently desirable.
WE MUST remember that responsible long-term design is
about the creation of a new paradigm.
